The study evaluates the turnaround strategies implemented by firms in the construction material manufacturing industry in Zimbabwe after adoption of the multicurrency system. This is a critical sector of the economy as it provides requisites for infrastructure development for both business and households.  Prior to the period under study, Zimbabwe’s economy was very turbulent, characterised by massive business closures, streamlining of processes and job cuts. The world economy went through a global economic recession during this period which saw most companies collapsing and others forced to scale down operations. The introduction of the multi currency system in 2009 saw many companies embarking on turnaround strategies to reposition themselves once more.

Firms in the construction materials manufacturing sector have embarked on different turn around strategies soon after the introduction of the multi currency system. Notable strategies include cost and asset reduction, retrenchments, improved communication channels, quality improvements among others. The question that follows then is, how effective were these strategies?

By Nyasha Kaseke
University of Zimbabwe, Graduate School of Management