The architect of the modern method of suppression now used against Black America was the late Dr. Edward Bernays. Dr. Edward Bernays was a nephew of Sigmund Freud and one of the most skillful experts in mass manipulation.  He invented the modern day Madison Avenue advertising Agencies by using his Uncle Sigmund's knowledge of the human psyche to make people feel they needed whatever product was being advertised.

Edward Bernays invented the public relations profession in the 1920s, was the first person to take Freud's ideas to manipulate the masses and was one of the main architects of the modern techniques of mass-consumer persuasion. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. 

During World War I, Bernays and journalist Walter Lippman were hired by then United States President, Woodrow Wilson, to participate in the Creel Commission, mandated to sway popular opinion in favor of entering the war, on the side of Britain. Bernays and Lippman's war propaganda campaign produced an intense anti-German hysteria. Edward Bernays advised US presidents from Woodrow Wilson to Eisenhower and served numerous corporations and business associations in what became the  beginning of  mass media and governmental psychological manipulation programs covertly dominating today's world.  

One of Bernays' biggest fans was Hitler's propaganda chief, Joseph Goebbels, a fact about which Bernays bragged proudly.  A common pattern used repeatedly by Bernays was to turn a harmless entity into a fearsome enemy through lies and manufactured news items. Then use the "threat" to justify attacking the entity. Edward Bernays coined the terms "group mind" and "engineering consent", important concepts in practical propaganda work.  

The U.S. Government has an extensive history of conducting planned campaigns of extensive strategic psychological operations [based upon the works of Benays] through the national media to influence and direct the perception and climate of the nation towards its governmental objectives. Given that the 1960s were a period of massive black rebellion and unrest that eroded the American global image and increasingly placed the nation’s peace and stability in dire jeopardy (and perhaps because the nations top sociologist and psychologist knew that those who make peaceful revolution impossible will make violent revolution inevitable) this logically necessitated that the U..S. Government employ methods of mass psychological manipulation against its entire African American population.  

Psychological manipulation is not just the classic "conspiracy theory" that refers to overt mind control such as mind altering drugs with carefully hypnotic programming but Bernays' well proven methods of affecting the unconscious mind by using deception, and psychological manipulation. It is neither magical nor mystical, but a process that involves a set of basic social psychological principles.   

The relentless bombardment of  African Americans with deplorably negative images by white controlled media is a carefully and deliberately designed psychological conditioning program. It is meant to corrupt African Americans’ sense of racial unity and cohesion, elicit self-hatred, engender self-doubt and distrust and foster a consensual national environment where the Black population is more easily divided, exploited and ultimately suppressed.

All African Americans experience this burden every time they read a newspaper, watch the evening news, listen to a radio report and enter a classroom. It has successfully conditioned many African Americans to accept the dominance of Whites and white institutions over their lives by misleading them to believe that they are, themselves, their own worst enemies, therefore engendering an aberration of internalized self contempt that pulverizes Black unity and halts Black upward mobility. It is at the root of both the profound division and self hatred now afflicting so many Black Americans.  

While many African Americans have successfully navigated through this psychologically mortifying mine field and have gone on to lead successful, productive lives, for far too many this immense devaluation can seem inescapable and tragically, over time, many begin to accept subconsciously and painfully the negative portrayals of themselves. Many also become discouraged by the acceptance that their society is also preconditioned to see the worst in them and that, therefore, if they were ever to gain acceptance, if it is to be won at all, that success would be hard won.

By Franklin G. Jones, author of The Black Matrix: The Modern Mental and Social Suppression  of African American Under National Interest