Africa Cup of Nations: Samsung Augments Tournament Passion

Published on 30th January 2012

Company creates spaces for fans to enjoy matches and share their passion for the game 

Samsung Electronics Co. Ltd., a global leader in the consumer electronics industry is rallying fans across Africa to show their passion for football, and has launched a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations Gabon-Equatorial Guinea 2012. 

Samsung, an official sponsor of the competition, has launched its official fan page for the 2012 tournament,, and is setting up ‘Samsung Pop-up Stadium’ at shopping malls in Angola, Ghana and Senegal. Each of the events is aimed at providing a space for football fans to enjoy the matches – inside and outside the stadiums - and to share their experiences and enthusiasm with other football supporters. 

“Football is a passion we share with our customers in Africa, and so we’re pursuing ways to leverage our innovative technology to ensure fans get the best possible enjoyment of the tournament. We hope this will be a chance for African fans to show and share their passion towards football together,” says Mr. Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung.

Fans that visit, will be able to view the latest game schedule and results, upload photos of their tournament experience, download the official Wallpapers and Ringtones, and engage with other fans across the continent.

Fans will also have the opportunity to enter to win weekly prizes, including some of Samsung’s most popular products – such as the Samsung Galaxy Note, the Samsung Galaxy SII, the Samsung SmartTV and many other prizes.

Samsung will also be giving away a grand prize at the end of the competition, on the 29th of February, called the Samsung SmartLife! One lucky fan will win a Samsung all-in-one SmartLife package, which include a suite of products from Samsung’s Built for Africa line of great products
designed for African consumers.. The prize includes the Samsung duracool refrigerator for example, which keeps food cool when the power goes out; the Samsung Triple Protector Air Conditioner, the only air conditioner built for Africa to endure African conditions; and the Samsung SurgeSafe TV, which includes built-in surge protection to ensure smooth viewing during power surges. Other prizes in this all-in-one package include a Samsung DeepFoam Washing Machine, Samsung Solar Panel Netbook, Samsung Home Theatre System, Samsung Blu-ray disc player, Samsung Galaxy Tab 10.1 and a Samsung Galaxy Note mobile phone.

Pop in to a Samsung ‘Pop-up Stadium’

The ‘Samsung Pop-up Stadium’ – viewing areas with large screens and tiered seating – will be established at malls in Angola, Ghana and Senegal and run from January 20 - February 27. They will offer fans entertainment and involvement throughout the day. Each match will be shown live, and in between there will be dance contests – a freestyle “dance battle” with fans competing for the most acrobatic movements – recordings of football techniques, and football board games. 

Fans will also have the opportunity to experience Samsung’s latest products and engage with innovative technology to enhance the excitement of African football.

The ‘Pop-Up Stadium’ come in addition to fan activation programs that Samsung will run in the tournament’s host nation, Gabon, where the ‘Samsung Football Fest’ will be held. The ‘Samsung Football Fest’ will include public viewing of matches with large screens, entertainment, mini-football and a Samsung product exhibition with giveaways for the fans.

“It’s the excitement and passion of the fans that will make the ‘Pop-up Stadium’ the best party at the Orange Africa Cup of Nations 2012 tournament. We’ll be bringing our cutting-edge technology to the table to deliver a great experience for those fans,” says Mr. Sunny Hwang. “Samsung is thrilled to be a part of the energy and celebration of African football.”

Courtesy: African Press Organization for Samsung.

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