The explosion of women-owned businesses is a significant development taking place in the global economy of the 21st century. Between one-quarter and one third of the world’s businesses are owned by women.

However, this fact is subjected to onslaughts from The International Women’s day rhetoric that labels women: ‘victims’, ‘disadvantaged’, ‘unequal’, and ‘discriminated against.’

Continually describing women in pessimistic terms on a day that should celebrate their achievement injures their self image, ultimately inhibiting their potential to be productive. They thus resort to seek an artificial advantage, such as affirmative action, to make up for what they ‘lack.’

History is replete with stories of women who have distinguished themselves in economic feats. Women form the bulk of low resource farmers in most African countries and are a majority in micro- enterprises. The creative skills, innovative spirit and sheer determination of African businesswomen are evident in the businesses they have created. However, for the most part, they deal exclusively in local markets and limited sectors.

To expand their businesses, women must position themselves to take advantage of the gradually integrating African markets and steer clear of the short-term, quick-return mentality. They should be aggressive, take risks, and deliver long term value in terms of product quality and customer service and above all, seek to improve themselves, their product and their world.