All articles in 'Branding'


African Brands Attractive to European Consumers

Young Westerners are increasingly relating to the continent, thanks in part to Social Media for brea...

3rd May 2017
HP Declares War on Counterfeits

Hewlett Packard (HP), the world’s leading technology company, is vowing to protect its customer’s ag...

12th December 2011
Alvaro: Battle for Market Pitting Heavy Weights

With breweries, distilleries, support industries and a distribution network across the region, the g...

19th August 2008
Muttallab: What Happened?

Since terrorism is a world concern, can US allow a UN or Hague kind of inquiry into what happened so...

29th December 2009
Nigeria:Terrorism and a People's Passivity

Nigeria's 10 million child beggars someday, could be rife for the murderous philosophies Abdulmutall...

28th December 2009
Why Branding Kenya is an Uphill Task

Naturally, political leadership as well as legal statutes are key considerations that determine eith...

31st May 2009
Brand Kenya: Government Must Involve Citizenry

The failure to capture the Obama sensation might have caused the government to wake up to smell the...

25th May 2009
Who Will Brand Africa?

Ask a white kid about Africa. He or she knows diseases, wars, hungers, vampires. They don’t know tha...

6th April 2009
African Culture Must be Preserved

My fellow African Youngman, have you ever asked yourself about yourself, your current and future lif...

19th January 2009
Tribute to African Statesmen

MandelaAfrica's statesmen are doing the continent proud. In South Africa, Nelson Mandela...

9th January 2009
The Brand You

Great brands achieve extra ordinary accomplishments. Your brand sets you apart. It is the supreme r...

30th December 2008
Africa and the Media: Who is Failing Whom?

Africans, African governments and African businesses should take the lead in presenting to the world...

10th March 2009
Advertising: The Real Power

Brands built with exceptional strategy and creativity are unstoppable. Their growth is sustained by...

4th August 2008
Branding Africa

Indeed, the way in which mainstream Western media outlets present Africa does little to challenge th...

4th August 2008
Working Towards Pan African Brands

Africa must first position itself strategically in the global map before successful Pan African bran...

29th November 2006
Blackouts: African Citizens Must be Proactive

If Africa has to be industrialized and exit third world status, its citizens must be tired of the st...

9th June 2008
From ‘Proudly South African’ to ‘Proudly Xenophobi...

South Africans only have themselves to blame if they let the rainbow nation drown to the levels of f...

27th May 2008
Re-Branding Zimbabwe for Global Competitiveness

The need for Africa to re-define its agenda for development in the face of mounting competition rais...

10th March 2008
Challenge Stereotypes and Communicate Potentials

Current efforts to re-brand Africa focus on communicating the possibilities and business innovations...

7th January 2008
Africa’s Competing Visions for the 21st Century

Despite the awareness and the pleas—and the impression that much is being done for “Africa”—overall...

1st January 2008
Branding: Which Way for Africa?

The current branding of Africa like all power brands is very valuable. Erecting or establishing a ne...

22nd January 2008
Informed Branding Scales Heights

There is a thin line between religion and lifestyle. That is why caution must not be thrown to the w...

28th August 2007
A Good Brand Is a Promise; A Great Brand Is a Prom...

When our lives are over and our lifeless bodies are at the mercy of our relatives and friends, What...

20th February 2007
Branding: Small Businesses Vs Big Businesses

The world is moving in a direction which favours the small business. More demanding consumers means...

23rd January 2007
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The 15th IREN Africa Resource...