Africa’s Elusive but Untapped Market

Published on 16th February 2010

The invisible small holder farmers 

Last December, I attempted to come up with a strategy to increase crop production in my rural village. I persuaded the nearest farmers’ training center to come up with a flexible training module for my target group. Many rural people in Sub Saharan Africa are farmers by chance; that is, it is not a choice taken out of a menu of options.  

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