SIFE Kenya Media Briefing

June 12, 2006

1320 Hours

Students In Free Enterprise-Kenya (SIFE – Kenya) in collaboration with the Inter Region Economic Network (IREN) will be hosting two major events in June 2006 with an objective of promoting business and entrepreneurial minded youth in Kenya. SIFE Kenya was launched in 2003 and has since expanded its membership from 5 to 15 universities. For the first time in the history of SIFE Kenya over 30 Companies and 45 judges will be represented at the SIFE Kenya National Exposition which has attracted an estimated 350 business minded students from Kenyan universities. Kenya’s Minister for Youth Affairs among other top level government officials are set to attend.

1. Fourth SIFE Kenya National Entrepreneurship Exposition

The Fourth National SIFE Exposition will be held on June 24, 2006 at the Pan Afric Hotel, this event will be judged by over 30 leading business CEOs from Kenya. The SIFE Global CEO and President Dr. Alvin Rohrs will participate as a chief guest during this event. This is Dr. Rohrs first visit to Africa. Kenya performed exceptionally well during last years’ International Entrepreneurship Exposition (SIFE World Cup) in Toronto Canada.

SIFE Kenya now boasts of talented SIFE Alumni in strategic management positions across the country and some have set up private businesses. We are honored to host the following universities in our 4^th National Entrepreneurship Exposition:

1. Catholic University of East Africa
2. African Nazarene University
3. Daystar University
4. St. Paul’s U.T. College
5. Maseno University
6. Western University College of Science and Technology
7. Moi University
8. Kabarak University
9. Egerton University
10. Strathmore University
11. University of Nairobi
12. United States International University of Africa
13. Jomo Kenyatta University
14. Kenyatta University
15. Aga Khan University will participate as observers

2. SIFE Kenya Business Talk: Expanding your Market through supporting Youth Entrepreneurship

SIFE will host a special breakfast event focusing on the theme: Expanding your Market through supporting Youth Entrepreneurship at the Stanley Hotel Ball Room on June 24^th 2006 (7.00am to 9.00am); this event will feature the SIFE Global CEO and President, Dr. Alvin Rohrs and the CEO KPMG Kenya, Mr. Richard Ndung’u

Charges per entry ticket: Ksh 2000

Charges per table of 8: Ksh 15,000

Available for Interviews

The SIFE Kenya Business Advisory Council Chairperson Nyambura Koigi (MD POSTBANK) and James Shikwati SIFE Kenya Country Director will be available for interviews. Please call 020-2731497 and ask for Ms Sungu and or email james@irenkenya.org to schedule interview time and date.

Background

SIFE is the world’s largest university based organization operating in over 1800 campuses in 46 countries. SIFE Kenya was launched on February 21, 2003 and has expanded from 5 universities in 2003 to 15 in 2006. The main goal of SIFE Kenya is to empower people through the creation of economic opportunities by offering a more effective linkage between the academia, business and communities in general. This is done through students’ outreach projects that focus on Market Economics, Business Ethics, Success Skills, Entrepreneurship, Financial Literacy and Sustainability. All SIFE activities culminate to a National Entrepreneurial Competition Judged by business people with the best team advancing for International Entrepreneurship Competition (The SIFE World Cup). ). We successfully represented Kenya in the 2003 (Mainz, Germany), 2004 (Barcelona, Spain) and 2005 (Toronto, Canada) SIFE World Cups.

14 university teams are expected to compete this year from 15 universities enrolled in our Kenyan network. At this event, each team will present a 24-minute multimedia summary of the projects they developed and implemented in various parts of Kenya throughout the year.  The SIFE Kenya National Champion will proceed to the SIFE World Cup event to be held in Paris France in September 11-13, 2006. National champions from over 45 countries will be competing.

Contacts:

SIFE Kenya, Nyaku House Mezzanine Floor, Argwings Kodhek Road Hurlingham.

P.O Box 135 GPO 00100 Nairobi, Tel +254-20-2731497, Cell +254-724-964190

Email info@irenkenya.com, www.sife/kenya.org