Mining Matters: Creating a Shared Purpose

Published on 14th February 2014

One of the world’s best-kept  secrets  is  that  while  our  sector  disturbs  less  than  1%  of  the earth’s surface, we contribute towards more than 40 per cent of its economic activity. To  say  this  is  an  impressive  or  remarkable  feat  is  an  understatement,  especially  when  you consider  that minerals  and  metals  are  key  to so  many  of  the services  and so  much  of  the infrastructure that is used by contemporary society. 

So, whether we realise it or not - mining is essential and links to every aspect of our daily lives. But  if  our  industry  is  so  critical  to  the  development  of  the  modern  world, why  then  is  mining constantly under siege and seen as a threat? Given our contribution, why is it that so many do not  trust our  industry;  we  continually  feel  under  siege because  the positive  and  essential contribution that we bring is not fully recognised.

I want to address this issue - of mining’s poor reputation. We have to do better… far better, in eliminating the things we do that damage our reputation. But we also need to do far better at ensuring all our stakeholders – and society as a whole – realise the relevance of what we do and the positive contribution we make.

Mining – for centuries – has been indispensable to our world. And that has never been more so  than  in  the  current  era,  where rapid economic  growth  in  China,  India  and  Africa,  which together  account  for  more  than  half  the  world’s  population,  is  increasing  demand  for infrastructure, energy, and more and better quality consumer goods, food and housing. 

The materials the mining sector produces are essential for the world’s on-going development, including the minerals necessary to preserve the world’s environment – such as the role of PGMs in producing auto-catalysts to limit carbon emissions from the growing number of motor vehicles, particularly in the developing world, and in fuel cells.

The work we do is an indispensable part of the world economy from another angle too. It is estimated, mining directly represents around 11 per cent of the world’s economic activity. Payments to service and support industries account for another 10.5 per cent. If we then count the  contribution  our  products  make to  the  productive  capacity  of  other  industries – including fertilisers  for  agriculture,  fuel  for  energy  and  transportation,  carbon  and  iron  for  steel  and manufacturing and other products for construction – we find that mining is at the root of more than 40 per cent of the world economy.

It is wrong, too, to describe our industry as merely an “extractives” industry. Yes, our business is extracting minerals, but it is also about so much more. We provide jobs; we build all manner of  physical  and  social  infrastructure - roads,  railways,  harbours  and  power;  and  also  health and education. And we, or our partners and customers, where it makes financial sense, add value to the minerals we mine in the countries we mine – beneficiation, as we call it.  In some countries  our  work  has  kick-started  economic  development,  making  a  significant –  even dominant – contribution to the fiscus and to foreign-exchange earnings. 

We operate according to stringent environmental and social laws, supplemented, in the case of most of the larger companies, by our own progressive policies. We know that we have no right to do harm to our stakeholders.  And we know that they are entitled to benefit from our success. As we say at Anglo American:

•  Shareholders own the business… and  are  entitled to  attractive  returns  reflecting  the risks they take in funding the business;
•  Employees are  the business…  and  must  be  treated  with  care  and  respect  and compensated fairly for their work; and that goes for contractors, too – who are entitled to the same standards as permanent employees, especially when it comes to safety;
•  Our other  stakeholders too – communities,  governments, suppliers and  the  like - are partners in the business… they  are  fundamental  to  sustainability, and  are  entitled  to fair compensation for their contribution to business success. 

And yet mining has a poor reputation. For many people, it means environmental degradation and/or plunderer of the resources of defenseless, poor countries. The  industry  is  often accused of extracting resources, sending the minerals elsewhere for processing - and further profits - and leaving little behind other than polluted water, dust, worn-out infrastructure, a hole in  the  ground  –  and  an  unemployed -  and  often  unemployable  -  community  of  former employees. 

There are many campaigning NGOs that proudly carry the mantle of “anti-mining.” There are many other civil society groups that monitor and, whenever feasible, “expose” the alleged evil that mining does. 

There are various sources of our “reputational degradation.” In  the  first  place,  we  need  to  acknowledge  that mining  has  left  many  unwelcome environmental and health legacies for many communities and employees – admittedly, in the main, from the years when regulation was less rigorous, and when we all knew far less than we  do  today.  In addition, if  we  are honest with  ourselves,  there  are  mining  companies  out there  that,  today,  still  operate  with  less  care  than  they  should.  And  we  also  need  to acknowledge  that, even for  those  of  us  that  do  operate  with  the  best  of  intentions, we don’t always get it right. 

We may not always  feel comfortable acknowledging  these  things. It is difficult for me to be saying it here today. But we need to engage honestly and openly if we are to be credible in the eyes of our critics and society at large. We need to be seen as being credible if we are to be an effective part of the dialogue that shapes the industry’s reputation. 

And  we  need that credibility if  we  are  to  be  believed when  we  tell  the  other  aspects  of  the story, such as the developmental role of mining. When we talk about the centrality of mining to continued human progress. When we talk about its positive impact on society. And when we try  to  convince  our  critics  of  the  seriousness  with  which  most  of  us  take  our  social  and environmental responsibilities, both to do no harm and to contribute to good. 

We have a positive story. We need this story to be told. And not only by us. Crucially, we need independent thinkers outside the industry to be telling the story. We also need to work towards a situation where even our adversaries, and those who have set themselves up as watchdogs over  our  industry,  begin  to  moderate  their  negative  critiques  with  some  balanced acknowledgement of the positives.

If we don’t do our utmost to achieve this, we are failing in our duty to earn the reputation we deserve. A tarnished reputation affects regulatory and tax regimes, our ability to develop new mines, and our ability to attract the very best talent. It also affects, directly and indirectly, the ability of mining companies to attract capital and investment.  

And let’s be honest, there is hardly a more critical time than now to be making progress in this work. We are living in an era when so many challenges affecting mining are making success more difficult to achieve. 

We are seeing:

•  Greater depths and more remote locations
•  Declining ore grades and waning ore deposits
•  Declining productivity and skills gaps
•  Operating models years behind other industries’
•  Rapidly rising costs of energy, water, fuel and machinery
•  More rigorous permitting/licensing requirements for new projects
•  Rising taxes  and  royalties as  governments  everywhere  seek  a  bigger  share  of  the  mining pie; and
•  Our  ability  to  meet  long-term  demand  needing  to  be  rebalanced  against  returns  to shareholders

And our other stakeholders are demanding more from us too – in how we are addressing climate change; in what ways mining should be contributing to countries‟ economies; and also how we should be interacting with host communities to improve their livelihoods. 

We understand the desire of governments, particularly governments of developing countries, to  use  their  natural resource  base  as  a  platform  for  development  beyond  primary  industry. Indeed,  we,  too, believe mining can and should be a platform for broader national economic development. But building a processing plant, or smelter or factory is no simple matter. 

When  we  are  forced  to  do  so,  our  investors  feel  they  are  being  punished.  It increases uncertainty.  This can damage mining investment.  And it offers no guarantees that it would lead to development of secondary industry. 

However, how can we sit back and watch all of us fail? We do need to offer positive ideas, and perhaps most importantly, a partnership, about alternative ways of achieving these goals that we all desire.  

In South Africa, we already have the right starting point for that partnership – the National Development Plan. Be assured, the mining industry will play its part in implementing the NDP. 

But  it  is  not  only  external  factors  that  stand  in  our  way of  our  industry’s progress. It  may  be that we get our relationships with government, host communities and other stakeholders right. But  we  also  need  to  look  at  ourselves.  Even  under  optimal  external  conditions,  we won’t be able  to  meet  the  commodity-demand  challenge  of  the  future if  we  try  to  carry  on  doing business as usual, with old-fashioned ideas, processes, equipment and business models.

It is a telling statistic – perhaps a damning one – that only 0.3% of mining revenues are spent on Research and Development. Compare that with the petroleum sector which spends five times more. There are many areas of mining operations that have not changed significantly in decades. Here,  in  South  Africa,  for  instance,  thousands  of  miners  still  work  underground equipped with only hand-held drills to do battle with some of the hardest rock in the world. 

Furthermore, within the industry, we haven’t shared knowledge and collaborated as we should have  done. The more each of  us works  within our own  R&D  silo,  the  less  technological progress we will make as an industry. At  Anglo  American,  in three  important  areas  –  collision  avoidance,  automation  and underground  cutting – we  are working  in  an  open  and  collaborative  way  by  connecting  with our peers in order to help each other in safety and productivity.  

Although there are many areas of excellence in our individual companies, we could all do so much more if we were able to make a step-change by co-operating in mining technology.

Turning to South Africa, where Anglo American put its roots down almost a century ago, and which is still the country where we have more than a third of our asset base, and where mining remains the backbone of the economy. Anglo American is the largest mining company in southern Africa, with over 95,000 employees and contractors. We generated export revenues of 103 billion Rand in 2012. We  are  one  of the  largest  contributors  to  the  South  African  fiscus – in  2012,  our  South  African  companies generated direct and indirect taxes of over 14 billion Rand to help address the evil triplets of poverty, inequality and unemployment. 

In  addition, in  2012  alone, Anglo American’s South African business units spent 777 million Rand directly on mine community initiatives, covering healthcare, education and infrastructure development. Between 2008 and 2012 the total was 2.6 billion Rand. 

It is a matter of pride that we are now less than three months away from the 20th  anniversary of the advent of our democracy, two decades which have seen the country’s mining industry able  to  grow  from  an  isolated,  inward-looking  sector to  a  truly  globalised  one,  And  in  this context, we have seen the benefits of mining being spread far more widely, if not always more equitably, to the entire South African population. 

Yet we know that, 10 years after the implementation of the mining charter that was devised in consultation between government, business and organised labour, we still have some way to go before we can say that we have dealt adequately with our country‟s tragic legacy.  And South African mining is not immune to the challenges and trends already discussed. They are all at play here. And we have a range of other challenges besides.

These include:
•  complex  developments  in  the  labour  relations  sphere  including inter-union  competition and conflict;
•  a  judicial  inquiry  into  the  tax  system  that must  inevitably  look  at  mining  taxation specifically in its work;
•  And poor productivity, which we know is the responsibility of management to address.

One  positive  feature  of  mining  in  South  Africa is  the  quality  of  engagement  between  the industry  and  government.  Invariably we find mutually  satisfactory  solutions to seemingly intractable problems.

Throughout the world, we at Anglo American are determined to play our role by demonstrating to  our  host governments  and  communities  that  we  are  a  worthy  partner. We know that  our success  as  a  company  requires better relationships with communities; changing long- and widely-held perceptions that mines over-promise and under-deliver.

The partnership starts with the benefits we bring to society through providing jobs and paying taxes.  In  addition,  we  contribute  through  local  procurement  and  enterprise  development  to broader  economic  development.  We  mine  responsibly  and  aspire  to  zero  harm  to  our employees,  communities  and  to  the  physical  environment.  And we seek to stand out in the corporate social investment sphere. 

Today, all of us are only too keenly aware of the pressures that concerned communities and labour unrest can exert on the mining sector – and what that means for our social licence to operate.  I  have  no  doubt  that,  increasingly,  it  will  be  the  companies  that  get  things  right  in terms  of  their  approach  to  sustainability that  will  create  the  most  value,  and  be the  most successful. 

In conclusion, we need to come to terms with the fact that our external environment has taken charge.  If  we  want  to  survive  and  be  a  profitable,  meaningful  industry  in  the  long  term, ‘business as usual’ is not an option. Wholesale change is essential: in how we operate our mines day to day; how we think about ourselves and our role in society; in how we manage our reputation in the battle for ‘hearts and minds’; and how we build shared growth with and for our myriad of stakeholders – how we go about delivering value for all.  

Convincing the world of the necessity of mining in creating a sustainable future is probably a far greater challenge than any mining project.  So let’s get out there and earn the reputation that we deserve!

By Khanyisile Kweyama.

Executive Director, Anglo American South Africa Limited.


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