FA254 is proud to announce the ten finalists of African Designers for tomorrow (ADFT), the first international competition in collaboration with VOGUE Germany, ESMOD International Fashion School Berlin and eBay Fashion. The competition ADFT is a unique concept that gives emerging African designers international image, distribution and access to the European markets.
The first Edition of ADFT features an international jury chaired by Christiane Arp – Chief Editor Vogue Germany, Melissa Drier – German Correspondant Women’s Wear Daily, Silvia Kadolsky – Director Esmod Fashion School Berlin, Nina Puetz – Director Fashion & Lifestyle eBay Germany, Waridi Schrobsdorff – Founder & CEO of FA254, Bobby Kolade – Fashion Designer.
In collaboration with a panel of fashion experts from Nairobi such as Diana Opoti – Design Africa TV, Evgeniya Khromina – Co-Founder & President Panah, Franklin Saiyalel – Fashion and Lifestyle Blogger, Ingrid Tamborin – Africa Focal Point FA254, Linda Murithi – Founder of Hub of Africa, Marc Oliver – Creative Director of Mille Collines.
FA254 is honored to present the ten finalists of the competition African Designers for Tomorrow from three categories – Apparel, Accessories and Home Decoration. The ten designers nominated are Ami Shah, Anne Mpinga, Anthony Mulli, Doreen Nemael Mashika, Gladys Macharia, Hardeep Channa, Ivy Chege, Katungulu Mwendwa, Lorna Abwonji and Sisi King.
Each of the category winners will have the opportunity to develop and produce their product with the renowned international e-commerce platforms eBay Fashion (apparel), Urbanara (home collection) and Monoqi (accessories).
The winner of ADFT award will exhibit his/her collection at the Vogue Salon during Berlin Fashion Week and will exclusively sell his/her capsule collection at eBay Fashion in July 2015.
“At eBay, we are delighted to be part of such an outstanding cooperation like African Designers for Tomorrow! We firmly believe in the concept that Waridi developed and love the mentoring aspect of it. eBay Fashion will exclusively showcase and sell the winner’s collection in 2015.” (Nina Puetz, Director Fashion & Lifestyle eBay Germany)
Fashion Africa 254 was founded in 2013 by Waridi Schrobsdorff, former Kenyan top model, to promote new talent and to rebrand Africa through young and creative minds. “OUR GOAL IS TO CHANGE PEOPLE MINDS” (Waridi Schrobsdorff, Founder & CEO of FA254)
ABSOLUT VODKA has always worked to support acclaimed artists and creative institutions globally. ABSOLUT always looks to find platforms where artists from a variety of creative disciplines from across the globe; can showcase their creativity and originality much like the nature of the brand. Therefore, it is only natural that ABSOLUT comes together to celebrate Africa's designers of the future with FA254.
ABSOLUT appears as a catalyst for contemporary leading-edge creativity ultimately making the world even more vibrant and exceptional. The brand has always challenged conventions through creative collaborations with artists such as Andy Warhol and Damien Hirst.
“We are delighted to be associated with FA254. The competition will open up an array of possibilities for some of the most creative minds locally; as well as give them an international platform upon which they can shine.” (Wanjiru Njenga, Marketing Manager East Africa Pernod Ricard)
eBay is one of the world’s largest online marketplaces, connecting people with the things they need and love virtually anytime, anywhere. eBay has 149 million active buyers globally and more than 700 million live individual and merchant listings at any given time, the majority of which is new and fixed-price merchandise. Tailored shopping experiences like eBay Fashion customize buying and selling; and eBay provides variety and choice for sellers by enabling them to offer goods through online and mobile channels to consumers around the world. At eBay Fashion you can discover the most inspiring fashion and shop incredible items and unique pieces.
For more information, visit www.ebay.de/fashion.
IREN-Cotton made in Africa
The Inter Region Economic Network (IREN) jointly with Hamburg based Cotton made in Africa (CmiA) are spearheading The Made in Africa Initiative in East Africa. IREN-CmiA aim is to activate the textile domestic market and to make Eastern Africa Textile Value Chain Efficient. The initiative focuses largely on market analysis, matchmaking and value addition. IREN-CmiA is working with Fashion Africa Limited (FA254) and Peon Glamor to offer African designers a platform to showcase their textile design talent and produce ready to wear attires. IREN-CmiA is in discussion with leading textile retailers, industries and designers to explore the suitability of sustainably produced made in Africa textile products for the East African market and the world.
IREN is a leading independent African think tank that promotes ideas and strategies geared towards causing prosperity in Africa through free enterprise and sound public policy.
CmiA is an Initiative of the Aid by Trade Foundation. In 2013; CmiA initiative worked with over 500,000 Small Holder Farmers, 7 cotton companies and sold over 20 million units of garments in Europe.
Anne Mpinga was born in Nairobi and grew up with an affinity to the arts. She founded her clothing line Kipusa in 2011 and showcased her first collection at Hub of Africa Fashion Week in Addis Ababa in 2012. She later took part in FAFA Insight-2012, Nigeria Fashion Week-2012, represented Kenya at Africa Fashion Reception in Paris 2013 and has been selected to represent Kenya and showcase her collection at the Africa Malaysia International Fashion Show in Kuala Lumpur, later in 2014.
At the tender age of 16, Anthony began to artistically express his creativity through rich cultural heritage leading to the formation of his first company Katchy Kollections, which today houses the affordable luxury Brand JIAMINI. He dived deeper into understanding the technicality of the construction of garments, jewellery and bags gaining first-hand experience from traditional craftsmen, tailors and various artisans who gave a better understanding into the world of leather work.
Doreen Nemael Mashika
Zanzibar based and Tanzania-born designer Doreen Mashika is a true globetrotter. Inspired by the island and continent she calls home, Doreen is constantly infusing her eco–friendly collection with a cool, worldly vibe. Doreen’s sartorial style combines the best of African traditional style with a contemporary twist.
Lorna Abwonji is a graduate from Vera Fashion Institute with a background design in craft items. Lorna started her fashion label called MIA MARA CREATION which means give me mine. She specializes in occasional and casual clothing for women and branching into clothing for men. In 2008 Lorna was selected as one of the REDDS AFRICA FASHION DESIGN AWARDS [RAFDA] finalists.
Her work has always been and continues to be an exploration of adornment’s ability to create and imbue sculptural form against the body, playing with the light, shadow, texture, patterns and forms which also by default should stand beautifully, isolated, even in absence of the softness and curvature of the human skin. The brand I AM I is about creating eclectic, statement adornment using locally sourced materials – copper, rope, brass, wood, leather and semi-precious stone.
HARDEEP (NIKU) CHANNA (SINGH)
Niku studied interior design and is now full time into Jewellery & Fashion Design. In 2014, Niku was awarded best designer of the year & Best Accessory Designer of the year in Africa at the Mercedes Benz Africa Fashion Festival in Ghana. In 2009, Niku showcased his work at the London Fashion Week by London brand “Made”. Niku’s creations are originally Kenyan designed and produced locally with an exceptional merge of costume brass & aluminium with semi-precious stone jewellery.
Ivy Chege has a Bachelor of Art's degree in Design from the University of Nairobi. Ivy creates inspired handmade jewellery pieces that range from minimalistic pieces to more structured, flamboyant and dominant pieces. Now on her own brand, she previously had the opportunity to design for the local jewellery brand 'RiRi Jewellery.'
Born in Kenya, Gladys Macharia moved to Italy to enrol at the Academia Italiana after graduating with a BA in Fashion Design. She then worked with the Florentine luxury fashion house Ermanno Scervino, before completing silversmith training at a specialized artisan school, Metalo Nobile. Gladys then returned to her home country in 2011, to launch her brand Loyangalani. She creates jewellery inspired by the rich, exotic and diverse landscape of East Africa.
After completing her BA degree in Fashion design, Katungulu Mwendwa started a line by her name in 2012. She was chosen to showcase her work at the GenArt Fresh Faces Fashion show during New York Fashion week in September 2013. After successfully showcasing her Spring/Summer 2013 collection named sandstorm – the journey of a challenged nomad part two – the Nairobi based designer was definitely one to watch.
Sisters of Kenyan and British heritage, Sisi and Elle both studied at the School of Oriental and African Studies in London. Coupled with a strong interest in fashion and design, led them to the founding of ZikoAfrika in November 2013. ZikoAfrica is a contemporary accessories brand inspired by the dual heritage of the founding sisters. Each product is made in Kenya and reflects both European and African design.